Although I am excited for my recent foray into the world of Live Music 2.0, I am also very pleased with another column I recently posted over at Live Music Blog and had been thinking about for quite some time:
Phish Friday: An Open Letter to Phish and Red Light Management
(aka We Need a High-Quality Paid Webcast for Phish Concerts)
I definitely felt I made some good points and did my research, but I was honestly taken aback at the response — both in terms of commentary and site traffic — that this post generated. Also, while it specifically addresses Phish and their fan base, I think there are aspects of my arguments that could be made for any number of large and mid-tier touring acts out there today.
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Here’s a brief intro:
After witnessing the evolving and ever-expanding online activity surrounding Phish’s recent reunion tour, I’m now thoroughly convinced that the Phish fan base is primed and ready for a high-quality and paid live video stream for the band’s next tour. If done properly and in innovative Phish fashion, it could create an untapped revenue stream for the band while allowing more Phish fans to engage with the band’s music – in particular those fans that can’t make it out to every show on tour.
Given the band’s recent history of wanting to scale down their in-house operations, I could see why you might think that a large-scale paid webcast would not be worth the large investment and effort it most certainly would require. But it’d be wrong to think so. There are some very compelling reasons why this should happen now and why Phish is the band to do it.
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